2012년 1월 5일 목요일

viral video - The T-Mobile Dance

<The T-Mobile Dance>



What is this video? This surprising flashmob in LIverpool subway station in London was happened with the campaign called 'T-Mobile  Life is for sharing'.(Advertisement)


How is the result? After this video went up on YouTube, this brought a big viral effect of 23,536,640 YouYube hits, 133,579 facebook sharing, 4876 tweets, 4927 blog posting.
And this video even got 7 awards!


What is the special thing about this video? This video is not the only
one made by T- Mobile. The T-Mobile dance is the first one among them.
There is a series.

Continuing the T-Mobile Dance, 13,500 people sang 'hey Jude' of beatles in Trafalgar Square in London. They made a record of getting an award from Cannes Advertising Festival again with 'T-Mobile  Life is for sharing campaign'.

For the third flashmob, many people showed surprising synchronize performances in
the swimming pool.

And they made the fourth one that is very impressive as the former ones.
People who pretended to be just passengers suddenly made beautiful a cappella harmony.
And from the date it was updated, it has been making a great viral effect, recording
about 25,000,000  hits.



The purpose of this video is to give people very sudden impression,
and sudden impression is more impressive, and surprising.
So these videos have enough conditions to be viral,
and successful.




댓글 1개:

  1. Good writing, and I like the question and answer structure. But where is the video? It would be much better to put the actual video in the post. I showed you how to do it in class, but if you need more help you can me or a friend. Goood stuff.

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